Greener Data Centers Taking Priority in UAE, Say Fujitsu Siemens Computers and Its Customers

Virtualization and automation top list of energy-efficient benefits

Abu Dhabi, UAE, February 19, 2008 – More energy-efficient or ‘green’ data centers are assuming a vastly increased priority on the ‘to do’ lists of CIOs and technology decision-makers in the UAE, according to Fujitsu Siemens Computers, the leading European IT infrastructure provider.  At a series of ‘Green IT’ business events taking place this week in the UAE, Fujitsu Siemens and a number of its customers will debate the merits and suitability of more sustainable, environmentally-friendly IT systems for the Middle East region.

“In order to drive more ‘green IT’ adoption, we as vendors must create a situation where saying ‘yes’ to environmentally-friendly solutions is an easy decision for customers in the Middle East.  As companies face difficulties in managing the actual real estate space, power, and air conditioning demands generated by major data centers, it is becoming possible to build data centers that are both energy-efficient and responsive to regional business needs,” said Stephane Rejasse, Managing Director for the Middle East, Fujitsu Siemens Computers.

During the full-day seminars, Fujitsu Siemens Computers customers including Adnoc Fod, Etisalat, and eHosting DataFort will provide their own insight on topics ranging from their transition to a more environmentally-sound computing system and how managed services can enable organizations to focus on their core business objectives.

“The daily and weekly power and air conditioning consumption of a regional bank or telecoms operator’s data center can be greater than that of the monthly power demands for thousands of homes, according to our estimates.  By using strategies such as virtualization or resource pooling plus automating more processes, our customers can make ‘green’ choices that help their businesses by reducing costs as well,” added Rejasse.

Hosted in partnership with NetApp, the Green IT business events in the UAE will also demonstrate how companies in the Middle East are using technology as a utility similar to water or power through a managed service model.  Together, NetApp and Fujitsu Siemens Computers are showcasing how government offices and organizations in other industry verticals can save money by automation of IT tasks, reducing the complexity of their systems, and simplifying their technology management.

- End -

About Fujitsu Siemens Computers:
Fujitsu Siemens Computers is the leading European IT Infrastructure Provider with a strategic focus on next-generation Mobility and Dynamic Data Center products, services and solutions. With a platform and services portfolio of exceptional depth, our offering extends from notebooks through desktops to enterprise-class IT infrastructure solutions and services offerings. Fujitsu Siemens Computers has a presence in all key markets across Europe, the Middle East and Africa, with Infrastructure Services extending coverage approximately 170 countries worldwide. Leveraging the strengths, innovation and global reach of our joint shareholders, Fujitsu Limited and Siemens AG, we make sure we meet the needs of customers: large corporations, small and medium enterprises and private users. The company is a pioneer in providing environmentally conscious technology and processes, throughout the lifecycle of each product, and is a member of the Climate Savers Computing Initiative and Green Grid organizations. To meet stringent international standards for corporate social responsibility, Fujitsu Siemens Computers is a member of the United Nations Global Compact.

For more information on Fujitsu Siemens Computers, please visit: www.fujitsu-siemens.com, for Corporate Social Responsibility please see www.fujitsu-siemens.com/aboutus/sor/index.html.

About Netapp:

NetApp is a leading provider of innovative data management solutions that simplify the complexity of storing, managing, protecting, and retaining enterprise data. Market leaders around the world choose NetApp to help them reduce cost, minimize risk, and adapt to change. For solutions that deliver unmatched simplicity and value, visit us on the Web at www.netapp.com.

PR Contacts
Amber Dale
The Portsmouth Group
Tel:- +971 4 369 3574
Fax: +971 4 360 4511
Email: amber.dale@theportsmouthgroup.com

For further information contact:

Sachin Bhardwaj
eHosting DataFort
Tel: +971 4 391 3074
Fax: +971 4 391 3050
Email: Sachin.bhardwaj@ehdf.com